THE HAVAS ARMS STAGE
DAY 1 AGENDA
12:00pm – 12:30pm
SIMPLY A NICE TO HAVE OF A STRATEGIC FORCE?
THE CMO’S NEW MANDATE FOR MAXIMUM IMPACT
Presented by Gate One
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Marketing is being redefined by shifting customer expectations, emerging technologies, and the relentless push to deliver sustainable value. Today’s CMOs are no longer just the champions of big brand ideas; they are architects of strategic growth, orchestrating data, technology, customer experience, talent, and performance.
Join us for an unmissable session where progressive marketing leaders share honest, behind-the-scenes stories of redefining team structures, embracing uncomfortable change, and rebuilding marketing from the inside out. Expect candid reflections, practical insights, and inspiration for anyone determined to thrive in this dynamic landscape, with one question at the heart: Is it actually making a difference?
Speakers
Rhea Fox
Marketing Director, Moonpig
Suzi Bentley Tanner
Partner, Gate One
12:50pm – 1:20pm
THE SUPERWOMEN ERA:
HOW BRANDS, INNOVATION, FEMTECH AND CREATIVITY CAN FINALLY CLOSE THE WOMEN’S HEALTH EQUITY GAP?
Presented by Havas Health Network
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The €1 Trillion Opportunity: How your brand can join the ‘Superwomen Era’ and help close the women’s health equity gap.
After decades of “shrink it and pink it” marketing disasters, brands are finally waking up to the most underserved market in human history. This panel will dive into the findings of Havas’ latest trend report, ‘Superwomen’, and explore how your brand can unlock growth through creativity, technology and Welltainment™. Nothing is off the table as we discuss the destigmatisation of menopause, the impact of GLP-1s, sexual wellness, and more.
Moderator
Eric Weisberg
Global Chief Creative Officer and Co-author of Havas’ ‘Superhuman’ series.
Speakers
Claire Knapp
Chief Executive Officer, Havas Lynx
Kay Glover
Communications Manager OGX Haircare EMEA, Kenvue
Major Stacey Webster
Emergency Medicine Doctor, British Army
2:10pm – 2:40pm
BUILDING CULTURE, NOT JUST BUILDING BRANDS:
WHY THE PARIS OLYMPICS SHOULD MAKE YOU RETHINK YOUR BRANDING APPROACH
Presented by Conran Design Group
Moderator
Mark Whelan
Chairman and UK Group Chief Creative Officer,
Havas UK
Speakers
Kristine Drullion
Corporate Brand Strategy and Activation Director, LVMH
Anaïs Guillemané Mootoosamy
Strategy General Manager, W Conran Design
3:30pm – 4:00pm
FAST, FRICTIONLESS, FORGETTABLE:
THE CX TRAP LUXURY BRANDS MUST AVOID
Presented by Havas CX
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In the rush towards automation and efficiency, are luxury brands losing the essence of what makes them desirable? Technology has been the great democratiser; whatever you want is now just once click away. But exclusivity and luxury go hand in hand – and exclusivity isn’t everything, everywhere all at once.
Customer experience and creativity is at a crossroads. Before we choose which direction to head in we need to ask ourselves some questions; ‘Are We Programming the Soul Out of Prestige?’ ‘Can You Automate Awe?’ ‘What’s the future for luxury CX when creativity is bring commoditised?’
This provocative panel will challenge the current trajectory of the role of AI, e-commerce and virtual CX in the luxury experience. We’ll ask whether we’re sacrificing true human connection, exclusivity, and emotional storytelling for the efficiency of the algorithm.
Led by senior leaders from the luxury sector, including Porsche, name, and name, the session will explore whether devotion to creative craft and cultural experiences are still the main drivers of brand devotion.
Speakers
Isabella Rogers
Chief Marketing Officer, Godiva
Andy McGregor
Marketing Director, Porsche
Giles Gordon
Chief Marketing Officer, Creed
MARK’S SOFA SESSION
4:00pm – 4:30pm
THE NAMES ARE MANY,
THE TRUTH IS ONE
HOW THE ICONIC BRITISH LUXURY STREETWEAR LABEL CONSISTENTLY RE-INVENTS
Speakers
Mark Whelan
Chairman and UK Group Chief Creative Officer,
Havas UK
Hardy Blechman
Founder and Creative Director, Maharishi
If you have any questions or want to hear more on the topics and discussion present at The Havas Arms — dont hestiate to reach out, or drop by for a chat