Day 1 Agenda
The collabification of brands
7th July, 10:50am
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Marketing is being redefined by shifting customer expectations, emerging technologies, and the relentless push to deliver sustainable value. Today’s CMOs are no longer just the champions of big brand ideas; they are architects of strategic growth, orchestrating data, technology, customer experience, talent, and performance.
Join us for an unmissable session where progressive marketing leaders share honest, behind-the-scenes stories of redefining team structures, embracing uncomfortable change, and rebuilding marketing from the inside out. Expect candid reflections, practical insights, and inspiration for anyone determined to thrive in this dynamic landscape, with one question at the heart: Is it actually making a difference?
Speakers
Mark Whelan
Chairman & UK Group Chief Creative Officer, Havas UK
Claudia Tezcan
Global, Dove Brand Experience & Social Director
Generative AI & vibe coding: scaling fast without losing control
7th July, 11:40am
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A session designed to help you move fast without breaking your core systems — and turn AI into a sustainable competitive advantage.
Speakers
Gaston Annebicque
GM of Ekino, Havas CX
Armando Reyes
Global Portfolio Vice President, Mars
Olivier Vigneaux
Head of Havas CX Europe
Everything I know about experience I learned from Whisky
7th July, 15:50pm
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Following the famous Confucius quote “here, see, do”, we will explore the key principles through the lens of whisky.
Speakers
David Shulman
Global CEO Havas CX
Raffaele Di Monaco
Brand Ambassador House of Suntory
Day 2 Agenda
From Worthy to Wanted: The rebrand your sustainably desperately needs
8th July, 11:15am
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In this conversation, Rosie and Darsh explore the growing disconnect between what people expect from brands on sustainability and what brands are delivering. As scrutiny rises and many organisations go quiet, consumer concern hasn’t gone away - creating a gap brands can no longer ignore.
For marketers, this isn’t just a communications challenge - it’s a defining moment. This session unpacks why sustainability messaging has failed - and what it takes to make it relevant, desirable and commercially impactful. As the climate crisis moves from abstract to immediate - those who get this right will unlock growth; those who don’t risk losing relevance, trust and customers.
Speakers
Rosie Kitson
Chief Impact Officer,
Havas
Darshana Myronidis
Global Sustainability Leader
Beyond Influence: Creators as discovery engines
8th July, 11:40am
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A forward‑facing conversation on how the role of creators has fundamentally shifted from a marketing channel to a core growth infrastructure. We’ll explore what brands need to do to stay visible, trusted and relevant.
Speakers
Sophie Raine
Managing Director,
Havas Red UK
Jim Chapman
YouTube Creator,
Author, Writer, Presenter
Lola Oyewole
Founder, BLK Book
Georgia Kelly
UK Creator
Partnerships Lead Snap Inc.
Charlotte Jacklin
Creator & Social Media Content Strategist
Getting buttered in a commoditised market
8th July, 13:25am
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How Anchor managed to shift from being a middle-ground brand to a distinctive, culturally resonant one by targeting everyday “eaters” with the bold, playful platform “Let’s Get Absolutely Buttered.”
Speakers
Holly Ripper
CEO, Havas London
Catriona Mantle
Marketing Director - Butter, Cheese & Cooking, Arla Foods
30 years of growth… Turning cultural moments into connected experiences
8th July, 15:00pm
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From Euro ’96 to 2026, the cultural landscape has shifted. How we come together - in stadium and beyond, how we connect with the game - pre, during and post and how we share the experience with fellow fans, followers and communities we’re in has changed beyond recognition.
As we gear up to create the ‘most connected tournament ever’, we want to explore what connection means and how the cultural impact will differ from 30 years ago to now.
As the newly announced Official Telecommunications Partner of UEFA EURO 2028, BT will share its vision for building deeper fan connections through technology, culture and community - helping deliver a tournament designed around the modern fan experience.
Bringing together voices from across football, media, culture and brand partnerships, the conversation will unpack how expectations of brands have evolved, what fans and communities now demand from sponsorships, and how culturally led activations can turn moments into meaningful engagement.
By putting fans at the centre, brands can move beyond transactional sponsorships, creating experiences that connect with culture, strengthen communities and build lasting loyalty far beyond the final whistle.
Speakers
Nick Wright
CEO, Havas Play
Gary Bansor
Head of UEFA EURO 2028 Sponsorship, BT
Chris Bryant MBE
Managing Director of UK & Ireland 2028
Glen Hoddle
English former football player and manager
Amie Cripps
Editor-in-Chief, VERSUS
Day 3 Agenda
Uncommon CX presents: DEATH GRIP: Experiences you can’t put down
9th July, 11:40am
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Customers have a grip on their phone like never before. But are brands making the most of the world's most intimate media space... or just filling the feed with unwanted cutdowns? Join to learn how to make the most of our collective Death Grip.
Speakers
Ben Golik
Founder & Creative Partner (CX)
Jonathan Goodman
Founder & CEO (CX)
The AI Social Contract: Are brands helping people, or just themselves?
9th July, 11:40am
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We will explore the space between what brands are forced to do (based on laws, regulation and managing liability), and what they choose to do (based on morals and ethics).
Speakers
Rose Kitson
Chief Impact Officer, Havas
Deirdre Findlay
Founder and CEO Apex Strategic Advisory
Ariella Shulman
Cambridge Master’s Student
Ravi Pau
Head of AI Operations, Havas
If you have any questions or want to hear more on the topics and discussion present at The Havas Stage — don’t hestiate to reach out, or drop by for a chat