DAY 1: SESSION 2

The Superwomen era

How brands, innovation, femtech and creativity can finally close the women’s health equity gap

Presented by Havas Health Network

Session overview

The “Superhuman” era of total wellness that sits at the intersection of health, technology and storytelling - a lens through which every facet of our heath and wellness is being viewed, analysed, and optimised. It’s an era not of aging well but aging backwards. Of not maintaining health but elevating it.

As a follow-up to Havas’ debut, inaugural health tech report, Superhuman - we’re thrilled to be launching “Superwomen” – a bold exploration of the future of female-centric healthcare and how innovation is redefining women’s health and longevity while helping to close the health equity gap. It launched at CES 2025 and led to critical discussions at SXSW, Cannes Lions and more.

This panel explored the future of women’s health and the opportunities for innovation, equity, and empowerment through consumer technology, healthcare solutions, and marketing strategies. Specifically, it will address the pivotal role that brands, femtech, longevity science, and accurate representation play in transforming women’s healthcare experiences.

KEY THEMES AND DISCUSSION POINTS:

Super-Optimised Her: Unpacking how new technologies and health innovations are transforming women’s aging journeys and empowering them to live healthier and longer lives.
GLP-1 Ecosystem: Examining how medications like Wegovy and Zepbound are helping women address conditions beyond just weight loss (menopause, PCOS, fertility, hypertension, etc.) and how new innovations are coming to market to better serve women who are taking GLP-1s.
The Chief Medical Officer: Discussing women’s role as the primary health decision-makers of their families, spotlighting the rise of advanced at-home diagnostic tools, telehealth platforms, and AI-driven health monitoring systems that allow women to care for their loved ones and themselves more effectively.
Welltainment℠- Her Queue: Exploring how brands, influencers, and entertainment platforms are democratising health information and resources for women’s healthcare.

DOWNLOAD THE REPORT