HELLO, WE ARE

ABOUT US

We’re Conran Design Group, Havas’ brand and design consultancy. We believe that design should drive progress, for everyone. That’s why everything we do – from defining and designing a brand’s direction to creating unique brand experiences – is about inspiring progress. And we use thoughtful design to make it happen.

With studios in London, Paris, Mumbai, New York, Mexico City and Dubai, and a presence in Riyadh, our team of 250 strategists and creatives work across brand strategy, brand design, experience design, and communications and engagement, using thoughtful design to inspire progress for our clients.

OUR CAPABILITIES

Brand Strategy

Research and insight
Purpose, vision and mission
Proposition
Brand architecture and portfolio strategy
Positioning and messaging
Values and personality
Employer brand

Experience Design

Customer journeys
Design and build of environments
Signature experiences
Digital ecosystems and content
Workspace design
Launch and activation

Brand Design

Visual identity systems
Verbal identity
Naming
Motion and sonic identity
UI/UX
Pack design
Brand guardianship

Communications and Engagement

Corporate communications strategy
Annual and sustainability reporting
Strategy and communications
Double materiality assessments
Content creation and management
Employee, investor and stakeholder engagement

OUR LATEST AND GREATEST

Pluxee

Following a strategic decision to move away from parent company Sodexo Group, Pluxee needed a global brand to support its growth ambitions and reframe and elevate its proposition. To create a brand that felt distinct and differentiated, we crafted a new positioning that focused on opening up a world of opportunities to help people enjoy more of what really matters in their lives, and designed a brand that's both joyful and dynamic.

Sofitel

Luxury travel can no longer be wasteful or superficial; instead, it’s about rejuvenation and reconnection for travellers who value meaningful social experiences over destination alone. Our challenge was to elevate Sofitel from a global leader in hospitality to a French luxury lifestyle ambassador. We needed to reinforce its luxury credentials, broaden its customer base and put French-ness at the heart of its iconic brand.

Reckitt

Having announced its purpose-led strategy for sustainable growth, multinational consumer goods business RB needed to reimagine and relaunch its corporate brand under the new name ‘Reckitt’. The new brand reveals the value of Reckitt to the world with more confidence, energy and humanity, and says: we respond to the challenges of the modern world and recognise the responsibility to protect, heal and nurture.

GET IN TOUCH

We'd love to hear from you.

Reach out to our representatives attending MAD//Fest (tagged with the event logo below) to arrange a meet-up at our pub, The Havas Arms - located at Café 1001, The Truman Brewery.