ABOUT US

We are the creative media rebels obsessed with helping brands turn up in culture. Built to disrupt, we are a culture-first media and comms agency that delivers a connected blend of media, creativity, data and audience insight to turn fans into consumers and consumers into fans. Creative culture is our thing.

We’re experts in gaming, film, TV, tech, live arts, music and much more. We work across international markets with the likes of SEGA, Bethesda, Square Enix, Bumble, Universal Music Group, STUDIOCANAL, Penguin Random House, Beats by Dre, Dr. Martens, UKTV, and Remy Cointreau.

Part of Havas Media Network UK.

HELLO WE ARE

OUR CAPABILITIES

Strategy, insight, activation
Media planning and buying
Media Experience (Mx)
ATL Creative - Origination and Production
Full 360 Content Studio
Social media and Community Management
Media partnerships
Culture and Entertainment
Influencer Marketing

Arena Media exists to rewrite the rules of entertainment marketing. We create meaningful moments in culture for entertainment brands battling for attention, as well as those who see entertainment as an effective vehicle to engage with their audiences.

Combining relentless passion with in-depth category expertise, we turn consumers into fans and fans into consumers through a data-fuelled, connected set of media experiences, supercharged by creativity and PR. We live, breathe and travel at the speed of the cultures where our audiences exist. Giving us the ‘perpetual intelligence’ we need to identify the latest trends to co-create innovative media experiences, as well as future proof our clients against ever-changing landscapes and behaviours.

We’re a diverse and versatile team of creative and media ‘misfits’ - thinkers, doers, challengers, gamers, creators, planners, fantasists, realists, producers, makers…an independent culture with the power of a huge network.

WHAT YOU SHOULD KNOW ABOUT US

OUR LATEST AND GREATEST

Bethesda

To celebrate Bethesda's first new intellectual property launch in 25 years, we gamified the launch itself... and created a global phenomenon. We created 'Calling All Explorers' - an international campaign that engaged hardcore fans and made space a reality for the masses. We prompted our varied audience to seize the call to adventure - featuring 1001 unique posters reflecting the game's 1000+ different planets - and to track each down using #ExploreStarfield. And it worked - we smashed our player targets by 40%, hitting 10m players within 3 weeks of launch - Bethesda's biggest to date.

Altitude

This is a David vs Goliath story (perhaps more Freddie Kruger vs terrified teenagers) of how Altitude (an indie film company) re-imagined traditional advertising through the lens of branded content. We invited horror fans to 'live' in Talk to Me through Fortnite. Our IP first approach delivered a campaign that went global, smashed box office expectations (2.5m admissions vs expected 1.5m), and secured a sequel by the time the campaign had finished. The game was played 1.4m times, for an average of 55m. 81% of people said it made them want to watch Talk to Me more than any horror film, 85% said they told their friends about it after playing the game. This campaign has won one GOLD and two SILVER Campaign Media Awards. This is a David vs Goliath story (perhaps more Freddie Kruger vs terrified teenagers) of how Altitude (an indie film company) re-imagined traditional advertising through the lens of branded content. We invited horror fans to 'live' in Talk to Me through Fortnite. Our IP first approach delivered a campaign that went global, smashed box office expectations (2.5m admissions vs expected 1.5m), and secured a sequel by the time the campaign had finished. The game was played 1.4m times, for an average of 55m. 81% of people said it made them want to watch Talk to Me more than any horror film, 85% said they told their friends about it after playing the game. This campaign has won one GOLD and two SILVER Campaign Media Awards.

StudioCanal

For the highly anticipated release of Paddington in Peru on 8th November, we partnered with STUDIOCANAL to deliver our biggest multimedia campaign yet. Launching during October half-term, we put Paddington centre stage as guest editor of Time Out London’s special family guide, packed with themed activities and interviews, with 50,000 print copies distributed across London and a digital edition reaching Manchester, Birmingham, and Edinburgh. Our Where’s Aunt Lucy? campaign on Heart FM—hosted by Amanda Holden and Jason King—gave families the chance to win incredible prizes, while Paddington-themed Street furniture and a social media photo competition engaged fans across the UK. We also brought the beloved bear to TV screens with tailored campaigns on ITV, Sky, and Nickelodeon, alongside immersive digital experiences, including a 3D billboard and an interactive Snapchat lens. Seven years since his last adventure, we helped STUDIOCANAL reintroduce Paddington to audiences old and new, bringing the warmth, wonder, and marmalade-fuelled mischief of the film back into their hearts.

GET IN TOUCH

We'd love to hear from you - drop us a message.

Reach out to our representatives attending MAD//Fest (tagged with the event logo below) to arrange a meet-up at our pub, The Havas Arms - located at Café 1001, The Truman Brewery.