THE HAVAS ARMS STAGE
DAY 2 AGENDA
12:10pm – 12:40pm
RUGBY REIMAGINED:
HOW WOMEN’S RUGBY WORLD CUP 2025 IS RIPPING UP THE RULEBOOK
Presented by Havas Play
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In today’s saturated sponsorship landscape, brand partnerships risk becoming background noise. But Asahi’s global partnership with World Rugby proves that sponsorships can do so much more - when focused on putting fans first.
From fan-first content and experiences to championing women’s rugby, Asahi and Havas Play reveal how being useful, inclusive, and authentic can create emotional connections and elevate the entire fan experience.
This session offers practical inspiration for marketers ready to move beyond badging and boring - to create partnerships that are meaningful, memorable, and genuinely matter to fans.
Speakers
Ross Curle
Client Partner,
Havas Play
Leili Rees-Evans
Global Marketing and Sponsorship Director, Asahi
Sally Horrox
Chief of Women’s Rugby, World Rugby
Shaunagh Brown
Ex England Women’s and Harlequins Player
1:50pm – 2:10pm
THE SEO RULES JUST CHANGED. AGAIN:
ADAPT FAST AND WIN BIG IN THE AI ERA
Presented by Havas Market
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AI isn’t just disrupting search. It’s rewriting it. Organic traffic is tanking, and marketers are scrambling. But here’s the truth: this isn’t the end for search; it’s an evolution that aims to create a frictionless experience for the user.
In this session, discover how to outsmart the AI search shake-up (without torching your SEO playbook). We’ll challenge how you think about measurement and show you how to turn AI disruption into bottom-line impact.
Speaker
James Bentham
Head of SEO, Havas Market
MARK’S SOFA SESSION
2:30pm – 2:50pm
KEEPING COMEDY FRESH
Speakers
Mark Whelan
Chairman and UK Group Chief Creative Officer,
Havas UK
Ash Atalla
Founder Rough Cut Television, Producers of award winning shows Big Boys, we might regret this, People Just Do Nothing, Stath Lets Flats
If you have any questions or want to hear more on the topics and discussion present at The Havas Arms - don’t hestiate to reach out, or drop by for a chat