AI isn’t just disrupting search. It’s rewriting it. Organic traffic is tanking, and marketers are scrambling. But here’s the truth: this isn’t the end for search; it’s an evolution that aims to create a frictionless experience for the user.

In this full house session, we discovered how to outsmart the AI search shake-up (without torching your SEO playbook). We challenged how you think about measurement and show you how to turn AI disruption into bottom-line impact.