HELLO, WE ARE

ABOUT US

The Havas Play Network brings together three award-winning agency brands:

All with one common goal — to help brands play meaningfully in culture.

Part of Havas Media Network UK.

OUR CAPABILITIES

Sponsorship: Identifying, developing, activating and measuring sponsorships with Rights Holders across sports, arts, gaming, film, music, comedy and more.
Brand to Brand: Securing collaborations where brands share assets without cost in exchange for reciprocal benefit focused around delivering reach, rewards, relevance or revenue.
Media Partnerships: Bringing brands and media owners together to deliver creative solutions that go beyond traditional advertising, and increases depth of audience engagement beyond a media buy.
Creating big brand experiences as part of 360 integrated campaigns, to brand and product launches, consumer activations, fame-driving stunts, press moments and more.
360 social media services – from social transformation and in-depth audits, to channel and community management and more.
Identifying, building and nurturing authentic, relationships with celebrities, artists, influencers, cultural communities, creators and thought leaders to drive brand and business growth.
From Brand Films, Creator Campaigns, Press Junket Days to always on and Global brand campaigns - whatever point with content creation you’re at, we can help you.

WHAT YOU SHOULD KNOW ABOUT US

We are uniquely positioned to combine media behaviour data with our creative minds to better inform and deliver on our clients' business challenges.

Cultural Navigation is our propriety, three step, strategic process to identify why, where and how brands should play in culture. So, if your clients want to play in culture come chat to us.

We've been recognised across industry leading awards bodies such as Clio Sport, Creative Circle Leaders in Sport, The Digital Cinema Media Awards, Campaign Experience, Football Business and UK Sponsorship Awards, The Drum Awards, Social Media Awards, Webbys.

OUR LATEST AND GREATEST

JLR x Rugby World Cup 2023

Our "Embrace the Impossible" campaign showcased trailblazing rugby heroes, embodying Defender’s values. With a star-studded launch and global reach, it boosted brand affinity across key markets worldwide.

Disney+

We’ve partnered with Disney+ for nearly three years, initially providing operational consultancy and expanding their social team from 4 to 12. Our role has evolved into strategic consultancy and campaign management. Our work across multiple titles has driven 3.5 million engagements and boosted followers by 292% since 2022.

Universal Pictures UK

We executed a comprehensive PR campaign and dynamic activations to launch the highly anticipated film Wicked into cinemas. This included a talent-driven strategy and an ambitious, multi-location outdoor activation across the Royal Borough of Greenwich, rebranding it as GreenWitch. This initiative played a pivotal role in achieving one of the year's highest box office successes.

GET IN TOUCH

We'd love to hear from you - drop us a message.

Reach out to our representatives attending MAD//Fest (tagged with the event logo below) to arrange a meet-up at our pub, The Havas Arms - located at Café 1001, The Truman Brewery.