Marketing is being redefined by shifting customer expectations, emerging technologies, and the relentless push to deliver sustainable value. Today’s CMOs are no longer just the champions of big brand ideas; they are architects of strategic growth, orchestrating data, technology, customer experience, talent, and performance.

In this session progressive marketing leaders shared honest, behind-the-scenes stories of redefining team structures, embracing uncomfortable change, and rebuilding marketing from the inside out. We witnessed candid reflections, practical insights, and inspiration for anyone determined to thrive in this dynamic landscape, with one question at the heart: Is it actually making a difference?